Please see the per-category files below, and only download these (large) files if you. This indicates that brands newer to the Amazon Grocery & Gourmet Food category have a tougher time capturing market share from the existing competition on the retail site.įill out the form below to download the full report, and check out our Amazon Brand Index tool for even more SOV data. This dataset contains product reviews and metadata from Amazon. This necessitates food brands taking a dogged focus to data-informed decision making around their advertising strategy and picking their spots effectively.įinally, BSR survivorship, which measures how well a given product can maintain a top BSR over time, is remarkably stable in the Grocery & Gourmet Foods category. Capturing top slots on popular, relevant search terms through Sponsored Products or Sponsored Brands will become increasingly, and possibly prohibitively, expensive due to growing spend by larger brands. This dynamic underscores larger challenges for food brands selling on Amazon. However, upstart and digital-native brands are having some success achieving organic SOV gains versus global brand name competition. This Momentum Commerce 360 report outlines how large national and multinational food brands are expanding their paid advertising investments on Amazon and capturing larger shares of paid share of voice (SOV) across a number of categories.
0 kommentar(er)
